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What is so powerful that it could spoil your customer relationships, blemish your reputation, entangle you in a legal battle, or even put you out of work? Email is that powerful tool. To maintain control over it, you must know the rules of email etiquette.

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This week: How do you find the tools you need to be successful in a new marketing position? Also this week, read your answers to: How do you stand out from the crowd in an overcrowded field?

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They are - if you're doing them the traditional way. Check out these tips for press releases that get results.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

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If ever there were a perfect tool for the job hunter, blogging is it. Think of a blog as the 3D version of your resume: in it, you provide context and meaning to the work experience and educational background you've so carefully wordsmithed in your resume. So let's talk about how to blog well. Here are seven rules.

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Web sites run by small businesses far outnumber the Web sites run by large corporations. This means that most sites are produced and operated on a relatively small budget. Each dollar counts, and must be used carefully. But few small business owners are spending enough time figuring out what constitutes an effective Web site before they pour money into the project. Time and time again, small business Web sites waste their resources on the wrong Web site elements.

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This week, read your answers to the previous challenge: What are the top secrets to creating great online content? Also this week, solve this problem: How does a speaker go about getting more engagements including meetings, conventions, seminars and tradeshows? Join the conversation! Get the full story.

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If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.

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Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.

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Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.

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Some optimizing recommendations are jarring for PR practitioners who’ve honed the craft of writing releases.

CONTENT TYPE: Article | TOPIC: Writing

Your newsletter content should of course be timing, relevant and compelling. Give it an edge by injecting some personality as well.

CONTENT TYPE: Article | TOPIC: Writing

Most of the direct mail sent uses one of two copywriting techniques. In the author's view, neither works. The truth is there are only four ways of writing a direct mail ad that will raise your response rate.

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You don't have to be an award-winning copywriter to create effective sales letters. Here's the secret template that all top sales people use.

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Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started.

CONTENT TYPE: Article | TOPIC: Writing

Clearly, Abraham Lincoln knew the difference between the almost-right word—and, the right word. A distinction famously defined by Mark Twain some 25 years later as "the difference between the lightning bug and the lightning." With that thought in mind, here are a few choice words on word choice to help you get more of the right words into your communications. And, make your writing more effective.