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  • How Different Generations Feel About AI-Powered CX Bots

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.

  • The Evolution of Marketing From Product-Centric to Human-First [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.

  • Lead Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    Every marketer wants to know: What's the best way to find leads? There are plenty of ideas out there... but not all methods are created equal. Don't blindly follow what your competitors are doing. In this free event, three lead gen experts share their unique methods to attract qualified leads to your business. Sponsored by Skyline.

  • B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

  • From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    As content demands increase, it can become easy to put brand consistency aside. But you don't have to compromise brand to scale content production. Discover how to build and maintain a strong brand identity that resonates with customers and prospects—and builds your bottom line. Sponsored by Canto.

  • From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Learn how to transform your personal brand into a personal legend and boost your career with these five powerful tactics. Explore more now.

  • The Rise of Virtual Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.

  • Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Marketers are increasingly turning to AI to drive results. But often, data protection and legal compliance are afterthoughts. Join Ruth Carter to discover how your company can use AI in marketing ethically while staying within the ever-evolving laws and regulations governing AI.

  • What Journalists Want From PR Pros

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.

  • 11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

  • The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

  • The Most Successful Types of B2B Influencer and Brand Collaboration

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

  • How the B2B CMO Role Is Evolving [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn.

  • The Case for Incorporating External Events Into Your Media Mix

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.

  • Foundational ABM Building Blocks

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. Discover how to manage the essential elements of ABM for success. Sponsored by ZoomInfo.

  • AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

  • 11 Best-Practices for Onboarding Sales Staff [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at organizations that rate their sales onboarding programs as extremely or very effective.

  • Optimize Lead Generation With AI

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Systematize your lead gen and nurturing workflows to identify where (and how) AI can benefit you the most. Pam Didner shares the AI-backed optimization strategies that reduce your workload, save you time, and improve your content—and how to program these tasks for repeated success.

  • How to Recruit Top-Tier Digital Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

  • LinkedIn Data: The Most In-Demand Marketing Skills in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.