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CONTENT TYPE: Article | TOPIC: Social Media Marketing
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.
CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence
Discover how to use AI to create five- and six-figure landing pages that transform prospects into sales-qualified leads in a matter of days or weeks—not months or years. Mary Owusu (CEO at Sprint Marketer) reveals the secrets to high-converting landing pages… and how AI can 10x their performance.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.
CONTENT TYPE: Video | TOPIC: Advertising & Promotions
In a recent episode, the insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.
It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.
CONTENT TYPE: Chart | TOPIC: Communications
Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each of those influencer types.
CONTENT TYPE: Article | TOPIC: Martech
In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.
To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.
CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing
In today's digital-first world, delivering experiences like webinars, virtual events, and content hubs as channels to generate leads is no longer enough. Success will be determined by your ability to engage prospects, identify their insights, interests, and intent signals, and empower sales teams to convert prospects into customers. It's time to stop collecting names and start generating pipeline. Register now and learn how. Sponsored by ON24.
CONTENT TYPE: Sponsored Article | TOPIC: Martech
In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?
When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.
CONTENT TYPE: Infographic | TOPIC: Branding
Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024, according to Brand Finance's annual ranking.
AI can write content—but that's not the only way to use AI in your email marketing! Erica Salm Rench (COO at rasa.io) shares how AI can automate your repetitive tasks with AI, provide personalized content recommendations, and more. Streamline your email workflow with efficient AI tools.
CONTENT TYPE: Chart | TOPIC: Marketing Management
What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? To find out, researchers surveyed 150 CEOs at US companies that have 100+ employees.
CONTENT TYPE: Video | TOPIC: Demand Generation
B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior.
CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers.
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