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  • How to Take a Demand Generation Approach to Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help.

  • Four Social Media Design Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year.

  • Creative Best-Practices for TikTok [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.

  • Does Your Website Really Need That? Five Elements to Rethink

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things.

  • Podcasting for B2B Marketing Thought Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started.

  • Five Ways to Identify a Good Brand-Naming Consultant

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Not all of us can be good at naming things, which is why we have brand-naming agencies and experts to make sure a new name rolls right off the tongue. This article gives five ways to tell whether a brand-namer is worth your while.

  • The Periodic Table of Community Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of a periodic table.

  • Five Types of Content to Include in Your Sales Enablement Playbook

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers.

  • The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them.

  • Content Intelligence Isn't Just for Demand Gen Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.

  • Eight B2B Visual Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas.

  • A Cheat Sheet for LinkedIn Image Sizes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network.

  • Five Ways B2B Companies Can Use Explainer Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.

  • Podcasting and Video Are Still Untapped Markets

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article.

  • How Dynamic Content Can Boost Your Email Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.

  • How to Overcome Six Types of Writer's Block [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.

  • The Secret to Successful B2B Events: Five Tips for Thoughtful Design

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.

  • Convert Prospects With the Power of Case Studies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

  • How to Add Audio Content to Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

  • How to Pick the Right Website Color Scheme [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.