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  • With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.

  • If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.

  • Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

  • Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why.

  • Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how.

  • Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.

  • Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say about guest-article mistakes.

  • Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.

  • Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.

  • Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility.

  • Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better experiences and outshine competitors.

  • Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.

  • Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning.

  • Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.

  • Get all your ducks in a row (and all your assets in place) before you launch your content marketing campaign. The key is to take two steps most marketers completely miss. Take them, and you'll dramatically increase your reach and improve your results.

  • Developing an account-based marketing campaign is different from developing a traditional marketing campaign. With ABM, you are likely to create multiple campaigns for one target account, because clear communication across accounts is crucial to your success.

  • Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.

  • Communication is the heart of marketing. Make sure your hard work you've done is memorable and useful to your audience. See to it that your demand generation programs and campaigns get out the door, successfully. And what's more, that they rally people around your ideas.

  • To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey.

  • Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.