Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter?
To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.) made by its clients between April 2022 and June 2023.
Live video posts garner the highest number of median interactions for businesses on Facebook, the analysis found.
GIF posts garner the highest number of median interactions for businesses on Twitter/X.
Reels garner the highest number of median interactions for businesses on Instagram.
Businesses that post reels to both Instagram and TikTok tend to achieve more reach, interactions, and views with their Instagram reels, the researchers found.
About the research: The report was based on an analysis of millions of posts in various formats (video, image, reel, link, etc.) made by Emplifi clients between April 2022 and June 2023.
