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CONTENT TYPE: Article | TOPIC: Measurement & Analytics
The first part of this article series identified what factors contribute to the dark funnel—a (spooky) place where prospects learn about your company without your knowledge. This second part offers concrete steps you can take to start obtaining data from the dark funnel.
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research.
CONTENT TYPE: Chart | TOPIC: Branding
The five most valuable global brands in the end of 2022 are all technology brands, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube.
The marketing funnel is supposed to map out the process of bringing a customer on board. But there's a mysterious no-man's land where those people hang out and share information before they even reach your map. Here's how to take that dark portion of the funnel into account.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research.
Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt.
Most people say they worry that brands are collecting data without their permission and they do not trust brands to protect their personal data, according to recent research from Twilio Segment.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.
CONTENT TYPE: Chart | TOPIC: Marketing Content
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
CONTENT TYPE: Infographic | TOPIC: Email Marketing
This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.
CONTENT TYPE: Infographic | TOPIC: Event Marketing
Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among 234 event organizers.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.
Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.
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