FILTERS

clear all

Content Type

Events

Topics

Framework Elements

Recency

Time to Complete

Subject Matter Expert

RESULTS

Sort by:
  • If you're a B2B marketer, you're obsessed with customers' data about their buyer journeys. You want to know how often people visit your webpages, how long they stay, when they leave, what content is getting the most conversions... So if you don't use Google Tag Manager yet, it's time to get up to speed.

  • Effective demand gen begins with well-informed planning, then produces killer experiences, and ends with clear reporting. Want to do all that? Access our first Online Forum of 2019 where you'll get the scoop on LinkedIn ads, multi-channel experiences, and rock-solid data. Sponsored by Uberflip. Available on-demand through June 14, 2019.

  • Is social media helping us reach potential customers? After all, we're sweating blood to create social media content and investing in ad campaigns to help our content gain more visibility. Is all of that delivering business results? We should find out.

  • Before you can even start to measure the success of your ABM efforts, you've got to make sure four critical foundational components are in place. Here they are, along with how to set them up.

  • The path to brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.

  • 2019 is here. Are you ready to get serious about (and get serious results from) your Account-Based Marketing strategy? Getting super granular with specific KPIs may feel like splitting hairs, but precision is key. Sponsored by Demandbase.

  • Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.

  • Customer lifecycle assessment is all about steady improvement—identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give short shrift. Here's your action plan.

  • Join Trust Insights co-founder and marketing analytics expert Christopher S. Penn as he explores the marketing analytics trends that marketers will care most about in the year ahead. What should you know? What can you safely put on the back burner? Sponsored by Seismic.

  • Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are indispensable for growing any business.

  • If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for right now.

  • You can produce all the content you want, but if you're not gathering intelligence about that content—such as who is consuming it, when and how it's being consumed, and whether it's making an impact—then what's the point? Here are tips and tools to help you unlock the power of content intelligence.

  • Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.

  • Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns.

  • Measurement

    Learning Path

    It's easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this learning path, you'll be checking metrics, interpreting data, making adjustments, and presenting your marketing program and campaign analytics results like a whiz.

  • 21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast!

  • There's a lot that happens at an event besides the five minutes a particular attendee is chatting with you at your booth. If you can collect and interpret data about the rest of what event attendees are doing and signaling, you'll be far more successful in your follow-ups. Sponsored by Cvent.

  • With the holidays upon us, all eyes are on maximizing the impact of email campaigns. What strategies and tactics worked best this year, and what should brands be focused on in the new year?

  • A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps.

  • Knowing how to collect, read, and use your analytics can mean better customers and higher retention rates. Here are four key steps to put your analytics to work for you.