Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Learning Path | TOPIC: Metrics & Measurement | ELEMENT: Management
It's easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this learning path, you'll be checking metrics, interpreting data, making adjustments, and presenting your marketing program and campaign analytics results like a whiz.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast!
CONTENT TYPE: Sponsored Webinar | TOPIC: Events | ELEMENT: Analyze
There's a lot that happens at an event besides the five minutes a particular attendee is chatting with you at your booth. If you can collect and interpret data about the rest of what event attendees are doing and signaling, you'll be far more successful in your follow-ups. Sponsored by Cvent.
CONTENT TYPE: Webinar | TOPIC: Email | ELEMENT: Plan
With the holidays upon us, all eyes are on maximizing the impact of email campaigns. What strategies and tactics worked best this year, and what should brands be focused on in the new year?
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Analyze
A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Plan
Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Knowing how to collect, read, and use your analytics can mean better customers and higher retention rates. Here are four key steps to put your analytics to work for you.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: Analyze
Account-based marketing is more than just sending emails to a targeted list. Once a prospect is aware of your brand, how you delight them with personalized content will determine your success in conversion. Want to see a real-life example of how that can be done well? Sponsored by Uberflip.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.
CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Analyze
Which are the most important metrics to be tracking in your sales funnel? Close more deals by assessing these key comparison metrics.
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