Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement | ELEMENT: Analyze
B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
These four steps will help you make sure your goals are measurable and, most important, revenue-driving.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Analyze
You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Plan
Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.
ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing.
Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Analyze
How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Analyze
Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible tools.
Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.
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