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  • Target Acquired: Geofencing Creates Better Ads for Retailers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    So much new marketing technology, so little time. How do you choose? This article provides an argument for why geofencing is worth your investment.

  • What Do Event Professionals Think of Virtual Events?

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.

  • Inspire More Switches: How to Win Customers From Your B2B Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Of course you want to lure your competitors' clients, but you may feel stuck in the position of waiting for them to make the switch. Here's how to take action and increase your chances of persuading those prospects.

  • B2B Tech Marketing Budget Trends for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x.

  • The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth.

  • Four Ways to Use Customer Surveys to Boost Lead Conversion

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customers love to give feedback, and companies should love it get it—especially because focused feedback can increase your lead conversion rate. Here's how.

  • How People Want Brand Messaging to Make them Feel

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.

  • How to Use Google Search Console Insights for Your SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.

  • Five Lessons Marketers Can Learn From Online Reviews

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons.

  • 10 Content Marketing Trends to Watch in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.

  • How ABM Automation Can Change Your Sales Process Forever

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.

  • Convert Prospects With the Power of Case Studies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

  • How to Add Audio Content to Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

  • Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human, argues speaker and author Mark Schaefer.

  • How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.

  • Why Data Quality Is Important for Market Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.

  • Three Costly Customer Experience Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.

  • Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.

  • Top 3 B2B Marketing Predictions for 2022

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.

  • Navigating Brand Response Advertising in 2022

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best of both worlds. Here's how.