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  • Automation vs. Authenticity: The Real Risk of AI in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth. Read more.

  • Against the Clock: Understanding The Real Pace of Enterprise AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Enterprise AI isn't slow—it's deliberate. Learn why reliability, governance, and trust reshape adoption timelines and why that discipline defines real progress. Read more.

  • How to Adapt Your B2B Strategy for a B2P World

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    As B2B buying grows more complex, business-to-person marketing helps teams reach real individuals with identity resolution, personalization, and interoperable systems that drive stronger relationships, performance, and predictable growth. Read more.

  • People, Process, Platform: The Three Ps of Marketing Transformation

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution. Read more.

  • How B2B SMBs Can Build Credibility on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences.

  • Marketing to Machines: The New Funnel for an AI-Driven Buyer

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.

  • The New Era of Retargeting Will Help B2B Brands Thrive

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more.

  • Social Media Platform Trends in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is the most widely used social platform by adults in the United States, according to recent research.

  • SaaS Is Evolving and AI Is Driving It

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more.

  • Do Marketers Know the Vocabulary of AI Search Optimization?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.

  • Decoded: How to Win B2B Buyers in the AI Search Era

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.

  • The New Marketing Playbook: Why Connection Beats Conversion Every Time

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more.

  • Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.

  • The State of B2B Out-of-Home Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers.

  • How CMOs Can Build Campaigns That Survive Launch Day and Legal Review

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more.

  • How Brands Can Scale Faster, Smarter, and More Sustainably with Design Systems

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more.

  • From Chaos to Control: Orchestrating AI Across Enterprise Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.

  • How Professional Services Marketers Are Approaching GEO

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

  • Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more.

  • How Natural Language Is Transforming Marketing Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more.