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  • Your Guide to Co-Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide.

  • The Journey of Video in Your ABM Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.

  • Six Tips for Getting Started With B2B Social Media Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.

  • The Top Challenges Marketers Face in Executing Data-Driven Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2.

  • Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.

  • Four Ways to Ensure Your Virtual Events Are Media-Friendly

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.

  • The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.

  • Four Techniques for 'Story-Splitting' Your Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail.

  • Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for.

  • How Marketers Are Approaching Email Dark Mode [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.

  • The New Business Climate for Marketing Agencies in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 compared with 2020, according to recent research from RSW/US.

  • Time for an ABM Tune-Up: Seven Q4 Tips for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    For B2B marketers, Q4 is when spending amps up to tap into remaining budget. To take advantage, tune-up your account-based marketing tactics. Follow these seven tips.

  • Three Things CXOs Must Know to Stay Relevant

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.

  • Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Buyer journeys are independent of your sales funnel, which is why so much of those journeys is hidden. But there's a way to be there when they set off on their journey. You just need to see the signals.

  • Micro-Conversions: What They Are and Why They Matter

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.

  • Eight SEO Strategies to Consider for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.

  • The Big Gap Between Channel Ad Spend and Channel Consumption

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.

  • Compete or Cooperate: What Should Marketing and Sales Teams Do?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams.

  • Five SMS Campaigns for B2B Marketers to Try

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.

  • Six Key Criteria for Market Segmentation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, and benefit.