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  • LinkedIn Data: The Most In-Demand Marketing Skills in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

  • How to Recruit Top-Tier Digital Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

  • Enterprise CMO Tenure and Hiring Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

  • Start/Stop/Keep: A Better Customer Engagement Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.

  • Telling a Story With Data: Four Essential KPIs to Share With Boards

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

  • The Gender Pay Gap for Marketing and Sales Freelancers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How big is the pay gap between male and female marketing and sales freelancers? To find out, researchers analyzed the hourly rate charged by 9,078 US-based freelancers.

  • How Many Days a Week Do Hybrid Workers Want to Be in the Office?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.

  • CMOs: The Top Martech Challenges for B2B Enterprises

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

  • US Companies That Recruit Most From Employee Referrals [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the 20 companies in the United States with the highest share of job offers made to candidates who received employee referrals.

  • AI Use Across the Customer Journey Means Aligning Across Teams

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

  • How B2B Marketing Leaders Can Get the Most Out of Their Budgets [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at key findings from LinkedIn's B2B CMO survey, outlines three key strategies for driving growth, and covers how the platform's tools can help with budget optimization.

  • The Top Marketing Challenges Small Businesses Face

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.

  • Essential Digital Marketing Tools for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    To help make sense of smorgasbord of digital marketing solutions available today, Smart Insights created an infographic covering top tool recommendations for 2024.

  • The Power of Second Chances in B2B Marketing | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    Dive into an inspiring episode of the Marketing Smarts Live Show that explores the transformative power of second chances. This show features insights from a company that provides work opportunities for incarcerated women.

  • Six Ways to Improve Corporate Culture in a Hybrid Workplace [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each.

  • The Top Challenges Freelancers Face With Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.

  • Top Hurdles B2B Buyers Face in Online Purchasing

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.

  • Manager Survey: Will AI Replace Employees and Lower Salaries?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.

  • The 10 Best Paying Digital Marketing Side Hustles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which digital marketing single-day gigs pay the most? To find out, researchers looked at thousands of publicly available job ads on Fiverr.

  • Media Inflation: Are Advertising Costs Finally Cooling?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.