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  • Marketing is always changing. And with that comes greater expectations for marketers to produce ever-better results, quickly, and with limited resources. Now more than ever, marketers must be equipped with the right tools and processes to get results. Sponsored by Workfront.

  • Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns—and planning, managing, and creating... Can we learn from how Bill Gates recharges and refocuses?

  • At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a host of new challenges. These new 4Ps of marketing are the way forward.

  • Most remote workers say they feel they're part of their teams just as much as in-office workers and also that they believe not being in an office makes them more productive, according to recent research from Wundamail.

  • There is such a thing as too much content. And if you're creating marketing content for its own sake (i.e., without a clear business need), you've taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right type of content.

  • Younger employees are more likely to oppose to companies regulating how they discuss politics on social media while at work, according to recent research from Clutch.

  • Demystifying Event Marketing

    Sponsored Webinar

    Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion. But what else should you do in order to really succeed? Sponsored by Cvent.

  • For most marketing teams, the top success metric is leads. But as marketers and sales team members alike will tell you, not all leads are created equal. How can you pass along only the best, most-qualified leads to Sales? Here's what you need to know.

  • Building, editing, and sharing a compelling presentation isn't an easy task; it's not particularly cheap, either—because they're often one and done... But there's a way to develop engaging presentation assets that can be used over and over again.

  • Wouldn't you love it if your demand gen programs worked more effectively? And if you were able to get (and stay!) ahead of the competition? We'll show you what you need to succeed. Sponsored by LeanData.

  • John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books—including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine—shares tips from his latest, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business.

  • Different companies have different methods and tools for content creation. What's important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for?

  • More and more companies are seeing the benefits of implementing technology. Many are also seeing the pitfalls of selecting the wrong technology. In marketing and sales, the most commonly used tools are customer relationship management systems. When selecting a CRM, what should you look for?

  • You're tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them?

  • Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent.

  • In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy regulations similar, and how are they different? And do you need to comply? Here's what marketers need to know.

  • The modern buyer's journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, how can you best collect the data you need and gain the insights you want from your customers and prospects? We'll show you everything you need to win at analyzing customer behavior—and unearth a goldmine.

  • Today's B2B marketers need to do more than create awareness and pass leads to sales. The most successful ones are combining lead-based and account-based strategies to better align with sales, engage target accounts, and win more revenue. Wish you could do the same? Sponsored by Engagio.

  • Tradeshows are a lot of things to marketers. Time-consuming. Stressful. Complex. Expensive. And not always effective. But that doesn't have to be the case. This article will help you draw up your tradeshow marketing game plan to capture more leads and deliver better ROI.