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  • Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic. Lisa Kant joins us to discuss how to fulfill changing customer expectations and what advantages marketing generalists have in a post-pandemic world.

  • More than half of sales leaders say the failings of their customer relationship management (CRM) platform are leading to lost revenue opportunities, according to recent research.

  • Ajay Banga of Mastercard is viewed by journalists and market analysts as the top "brand guardian" CEO of a major company, according to the Brand Guardianship Index.

  • The practice of "breadcrumbing"—not responding to job candidates in a timely fashion—can have a range of negative effects on employers, according to recent research.

  • Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio.

  • Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event attendees. Check out these nine useful tips.

  • The effects of the pandemic have taken a mental toll on everyone. In 2021, companies have a responsibility to address the stressors of today's work environment and provide mental health resources to support their employees, particularly in these three areas.

  • A unified data strategy is incredibly important for companies seeking to improve their marketing efficiency, data quality, and customer journey. Here are five insights and recommended actions than can help.

  • Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing people.

  • In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with these three traits: the 3Cs of marketing success.

  • Automation is a huge advantage in B2B marketing, especially if you're conducting multiple campaigns across channels. But an automation tool can do more than send out automatic emails—it can transform the way your business operates. See how in this article.

  • B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according to recent research from Outfunnel and Copper.

  • What was once a marketing database has evolved, as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms. But CDPs tend to suffer from a functional gap, limited as they are to first-party data. Here's how that gap can be bridged.

  • How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we tackle some of the challengers marketers are facing in 2021.

  • There is no one-size-fits-all solution for ABM: The right strategy and technology depend on the size and nature of your organization. But a bigger enterprise means a more complex system, and that can lead to serious mistakes. Learn how to avoid them.

  • "Career resilience" is the ability to adapt to the ever-changing demands of the job market. How do you build this resilience? What are the keys to ensuring you are best positioned for career changes?

  • 25-year Silicon Valley executive Christina Del Villar offers insight into how marketers can make themselves valuable throughout the customer journey (and make sure the right people notice).

  • A customer's email address is a hard-won valuable asset—so you need to make sure the emails you send aren't bouncing or being ignored. Early on in 2021, follow these two pieces of advice.

  • What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is key to success.

  • The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods.