Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $600 through March 1.
CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management
Only 8% of companies say their marketing and sales teams are aligned. The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified lead (MQL). Here's what you, as a marketer, can do about that.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
Marketing technology is continually evolving to solve day-to-day problems for companies across industries in efficient, effective and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of topics—from ABM to Facebook marketing to meeting automation and more. See what these leaders think awaits for you this year.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Management
There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Management
Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management
Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from Clutch. Millennials see the issue a little differently.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
MarketingProfs Director of Marketing Matt Snodgrass shares findings from the 2019 Marketer Happiness Report and offers insights into how you can be happier and more fulfilled as a marketer. This episode features exclusive data from research conducted by MarketingProfs and Mantis Research.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Management
As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice.
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