Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan
Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, according to recent research from AdColony.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Thinking hard about how your approach to pricing impacts conversions and sales? When applied with know-how and finesse, the right psychological pricing tactics can turn your customers’ brains into buying machines. Well, almost. Here's how to put the basics of "price psych" into action.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch.
Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out!
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns.
How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Create
Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process.
The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan
Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in.
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign.
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually happening in digital advertising this year.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.
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