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  • What's in a Story

    Master Class Lesson

    The Storytelling Framework that helps decide what to keep—and what to cut out—to make your brand story memorable.

  • Sourcing Your Stories

    Master Class Lesson

    Where and how to find inspiration for your Micro and Macro Stories.

  • Secrets to Story Crafting

    Master Class Lesson

    Seven essential points to remember when crafting your story to keep it concise and influential.

  • The Power of Visual Storytelling

    Master Class Lesson

    Why you shouldn't don't dismiss short-form content and how to increase the stickiness of visual storytelling.

  • Sharing Your Story

    Master Class Lesson

    Increase your story's impact by using the right channel, the right context, and the right format at the right time.

  • Enjoy greater success with your stories by engaging with your community.

  • Real-Time Storytelling Done Right

    Master Class Lesson

    On the spot for a story? Use the 6 Ps Framework to be prepared for a timely response.

  • What if They Don't Like My Story?

    Master Class Lesson

    How to deal with negative or lackluster feedback.

  • Measuring and Optimizing

    Master Class Lesson

    The best storytellers are like the best marketers: always improving based on what they learn.

  • Stories From the Front Line

    Master Class Lesson

    20+ real-world examples of effective B2B storytelling.

  • Take your audience for a ride and they'll never forget you: how your marketing changes with the quality of your storytelling.

  • Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.

  • If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.

  • Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.

  • It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

  • What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding expert Christine Gritmon.

  • AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

  • Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!

  • People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.

  • Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.