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  • TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance.

  • You've launched your campaign and your team is excited. And to get to the next level, you have to evolve like a marketer! Discover what metrics matter—and why—in our final session of the Digital Brand Activation Working Webinar series. Join branding expert Nick Westergaard in this PRO-exclusive Working Webinar. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • Get your team ready to launch! This session shows you how to leverage your peeps to implement your strategy. You'll also find new ways to integrate and promote your content. Branding expert Nick Westergaard will show you how, in Session 3 of our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • Feeling like there are a million ways to market... but you can't create enough content to keep your audience engaged? In Do More With Less, you'll discover smart ways to create sustainable, engaging content. Ready to work with branding expert Nick Westergaard? Register for Session 2 of our Digital Marketing Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth.

  • In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.

  • Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons.

  • Your digital marketing is only as strong as the strategy behind it. In Brains Before Budget, you'll lay the foundations of your next campaign. Work side-by-side with branding expert Nick Westergaard in our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition.

  • Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale.

  • Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.

  • In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.

  • Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best of both worlds. Here's how.

  • Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.

  • Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.

  • People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.

  • Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council.

  • Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.

  • Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand.

  • How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values.