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CONTENT TYPE: Article | TOPIC: Branding
Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names.
CONTENT TYPE: Chart | TOPIC: Branding
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork.
CONTENT TYPE: Podcast | TOPIC: Branding
Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.'
Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
CONTENT TYPE: Infographic | TOPIC: Branding
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right.
Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice?
Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.'
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
CONTENT TYPE: Infographic | TOPIC: Social Media
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.
Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
CONTENT TYPE: Chart | TOPIC: Social Media
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?
Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.
Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.
Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.
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