Branding Resources for Marketing Professionals

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The Industries Americans Say Are Least Trustworthy

Chart

CONTENT TYPE: Chart | TOPIC: Branding

Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council.
Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.
The 25 Most Valuable Global Brands in 2021

Chart

CONTENT TYPE: Chart | TOPIC: Branding

Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand.
Six Ways to Maintain Customer Trust [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Customer Experience

How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values.
The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul.
Website Conversion Trends Every Marketing Professional Should Know About

Article

CONTENT TYPE: Article | TOPIC: Websites

The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics.
The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Branding

Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values.
Brand-to-Demand: A Powerful Approach for Marketers [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This recent infographic from LinkedIn Marketing Solutions explores how focusing on both brand and demand marketing can drive exceptional performance for marketers.
12 Key Benefits of Influencer Marketing for Brands [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands.
The Power and Value of Brand: Maggie Gross on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Branding

Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand.
The 10 Brands Americans Feel Most Intimately Connected to in 2021

Chart

CONTENT TYPE: Chart | TOPIC: Branding

Apple, Amazon, and Disney are the major brands people in the United States feel most intimately connected to, according to recent research from MBLM.
Are Businesses Creating and Using Brand Guidelines?

Chart

CONTENT TYPE: Chart | TOPIC: Branding

Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.
How to Make Your Brand's Storytelling More Compelling

Article

CONTENT TYPE: Article | TOPIC: Content

Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling.
The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.
Why B2B Branding Is More Important Than Ever

Article

CONTENT TYPE: Article | TOPIC: Branding

Strong branding is now crucial in B2B—especially since digital transformation has accelerated. Here's how to navigate current market shifts and develop a strong B2B brand.
Objective Product Data: An Underrated Driver of Trust and Storytelling

Article

CONTENT TYPE: Article | TOPIC: Branding

Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.
Inclusion in Marketing: Boosting Your Bottom Line While Doing Good

Webinar

CONTENT TYPE: Webinar | TOPIC: Customer Experience

Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.
A Workflow for Creating Influencer Brand Posts [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Content

This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.
How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Career Management

Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast.
Rebranding: Five Steps to Building a Story of Evolution and Growth

Article

CONTENT TYPE: Article | TOPIC: Branding

Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps.

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The Industries Americans Say Are Least Trustworthy

Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]

The 25 Most Valuable Global Brands in 2021

Six Ways to Maintain Customer Trust [Infographic]

The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]

Website Conversion Trends Every Marketing Professional Should Know About

The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]

Brand-to-Demand: A Powerful Approach for Marketers [Infographic]

12 Key Benefits of Influencer Marketing for Brands [Infographic]

The Power and Value of Brand: Maggie Gross on Marketing Smarts [Podcast]

The 10 Brands Americans Feel Most Intimately Connected to in 2021

Are Businesses Creating and Using Brand Guidelines?

How to Make Your Brand's Storytelling More Compelling

The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

Why B2B Branding Is More Important Than Ever

Objective Product Data: An Underrated Driver of Trust and Storytelling

Inclusion in Marketing: Boosting Your Bottom Line While Doing Good

A Workflow for Creating Influencer Brand Posts [Infographic]

How to Manage Change (Even in Your Own Career): Meg Kypena on Marketing Smarts [Podcast]

Rebranding: Five Steps to Building a Story of Evolution and Growth