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  • How to Write a Perfect Guest Post Pitch [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Communicate

    Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.

  • How to Revive Old Content to Boost Your Marketing Results

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things.

  • Three Reasons Most Content Marketing Fails, and What to Do About Them

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Instead of flooding the Internet with content that's merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience.

  • How to Build an Exceptional Newsletter, According to People Who Did

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's your secret?

  • Three Creative Habits to Inspire You and Make You More Productive [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Create

    How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity.

  • Why Testimonials Are B2B Companies' Most Important Marketing Tool

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

    B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that's what they get.

  • Five Surefire Ways to Boost Your B2B Marketing Content's Readership

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers' attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage your readership.

  • Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Communicate

    Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business.

  • An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Create

    Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement?

  • Five Real Content Strategies to Earn Brand Attachment

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create

    The path to brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.