Content Resources for Marketing Professionals

CONTENT TYPE: Article | TOPIC: Content

Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.

CONTENT TYPE: Article | TOPIC: Content

Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.

CONTENT TYPE: Article | TOPIC: Marketing Technology

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

CONTENT TYPE: Article | TOPIC: Content

If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast.

CONTENT TYPE: Article | TOPIC: Branding

Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.

CONTENT TYPE: Article | TOPIC: Content

The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.

CONTENT TYPE: Article | TOPIC: Management

Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.

CONTENT TYPE: Article | TOPIC: Content

We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.

CONTENT TYPE: Article | TOPIC: Marketing Technology

Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement

Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.