Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
We all know the pain of staring at a blank page, waiting for inspiration to strike. This ultimate guide—full of techniques, processes, tips, and tricks—will explain how to capture, create, explore, refine, and implement those seemingly illusive ideas. Find out more.
CONTENT TYPE: Podcast | TOPIC: Content
Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.
CONTENT TYPE: Article | TOPIC: Content
Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year.
To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers' stage in their purchase-decision journey. You'll improve the chances of conversion—and increase sales and revenue.
Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right.
CONTENT TYPE: Infographic | TOPIC: Content
Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations.
CONTENT TYPE: Chart | TOPIC: Content
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen.
CONTENT TYPE: Webinar | TOPIC: Content
As marketers, we need to act in solidarity to identify and address the barriers in both our industry and our organizations that are hindering the advancement of BIPOC. This round table will help us have the uncomfortable conversations and tackle some of the tough issues our society is facing.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
Overwhelmed, marketers have little time to learn what the customer really wants, let alone produce the content that really speaks to people on a deep level. The result is a content crisis. But it's possible to create and connect content to the customer journey and lifecycle. And to do it at scale.
The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council.
CONTENT TYPE: Article | TOPIC: Social Media
These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how.
As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What's more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets.
Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women.
It's more important than ever to communicate with your customers with messages that are authentic, that build relationships—and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more.
CONTENT TYPE: Infographic | TOPIC: Writing
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty?
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil. Like, say, a global pandemic.
Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.
CONTENT TYPE: Article | TOPIC: Branding
Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes.
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.
CONTENT TYPE: Event | TOPIC: Content
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 on-demand sessions in our Storytelling Summit for Marketers will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
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