CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about it.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

Facebook users watch upwards of 100 million hours of video every day on Facebook, and video has become a powerful medium for brands on the platform. To maximize your reach and engagement on Facebook, follow these 8 guidelines for creating effective videos.

CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes every word... communicate. Here's how to write less but say more.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

Testimonial videos are ideal for the decision stage of the buyer's journey, when prospects are aware of and want to solve a problem, and they are looking for information to help them make up their minds. Help them choose you.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan

Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out!

CONTENT TYPE: Guide/Report | TOPIC: Account-Based Marketing | ELEMENT: Plan

You're thinking that 2019 might be a good time to try out this whole ABM thing. Maybe you need to wrap your brain around the terminology and diagrams and theory, or maybe you want to see what some killer ABM campaigns look like in action. This guide gives you all of that. Sponsored by Uberflip.

CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Create

You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search?

CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Strategy

The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling our own brand stories.