Customer Loyalty Resources

CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Analyze

Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you "listen" to customers' searches, you'll want to ask (and answer) these six questions.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

Five rules form the cornerstone of an effective customer management program in a time of supply disruption. If you get it right, the upside is enormous. If you get it wrong, you will suffer consequences for years to come.

CONTENT TYPE: Guide/Report | TOPIC: Customer Loyalty | ELEMENT: Plan

Are you ready to attract and retain today's digitally savvy customers? This guide is full of insights on expectations, tailored engagements, and unique technologies. Sponsored by goMoxie.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

Today, data is the most important ingredient for crafting truly personalized experiences, delighting customers, and delivering exceptional value. The marketer's dilemma in the age of data regulation is how to collect that data. Here's what we need to do.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing?

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Plan

How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond?

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Plan

There is broad consensus that customer experience (CX) is critical as a competitive differentiator. And customer data is now available at an unprecedented scale, along with the technology to enable meaningful, positive customer experiences. So, why is it that CX efforts so consistently fall flat?

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

The term "disloyalty program" is not what it may seem. In fact, it's a form of effective loyalty-building based on a partnership premise, and it's gaining marketing popularity. Here's all that you need to know.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Analyze

Marketing is not about bombarding customers with messages and hoping they'll purchase a product; it's about gathering data and listening to what they want. Here are four ways to use data to deliver the end-to-end experience customers are craving.

CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Thanks to the social-driven economy, consumer demand for convenience, and a culture of "I want it now," subscription and direct-to-consumer (DTC) e-commerce is booming. The industry is evolving quickly, and heading into 2020 these are five trends to watch.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

Thinking of a customer experience in digital-only terms is limiting. For brands to stand out and truly capture (and keep) customer attention, they must incorporate physical elements and appeal to all of a customer's senses. Here are three ways you can do exactly that.