CX Resources for Best Customer Experiences

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Your B2B GPS: Recalculating Routes to Revenue

Webinar

CONTENT TYPE: Webinar | TOPIC: Customer Experience

It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.
A Marketer's Guide to Customer Journey Orchestration

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

Traditional marketing plans can prevent you from connecting with buyers at crucial points of their customer journey. Instead of reacting late to intent signals, respond in real-time with customer journey orchestration (CJO). Discover the essentials of CJO and how it improves business outcomes in this free webinar. Sponsored by Acoustic.
What Marketers Get Wrong About Email Personalization (And How to Fix It)

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy. Read more.
Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes. Read more.
Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.
The Psychology of FOMO and How Experiential Marketers Are Creating Can't-Miss Moments

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Fear of missing out isn't a gimmick—it's a tool. Discover how brands can use it to create memorable, shareable, and in-demand live experiences. Read more.
In B2B, It's Brand or Bust

Article

CONTENT TYPE: Article | TOPIC: Branding

In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
The Secret to B2B Event Success: The Virtual Sandwich Method

Article

CONTENT TYPE: Article | TOPIC: Event Marketing

Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
Are AI Customer Experience Agents Helpful?

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.
Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection. Read more.
Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.
A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Websites

Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.
Four UX Fixes to Help You Boost Your SEO

Article

CONTENT TYPE: Article | TOPIC: SEO

Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.
How Much Time People Spend on the Most Popular Websites [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Websites

How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist looked at Similarweb data from February 2025.
B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

Chart

CONTENT TYPE: Chart | TOPIC: Event Marketing

How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
You & AI: Creating Personalized Event Experiences

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.
The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.
All Marketing Is Performance Marketing: A Full-Funnel Strategy

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.
How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.
How Concerned Are Americans About AI?

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

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Your B2B GPS: Recalculating Routes to Revenue

A Marketer's Guide to Customer Journey Orchestration

What Marketers Get Wrong About Email Personalization (And How to Fix It)

Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success

Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

The Psychology of FOMO and How Experiential Marketers Are Creating Can't-Miss Moments

In B2B, It's Brand or Bust

The Secret to B2B Event Success: The Virtual Sandwich Method

Are AI Customer Experience Agents Helpful?

Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B

Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up

A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

Four UX Fixes to Help You Boost Your SEO

How Much Time People Spend on the Most Popular Websites [Infographic]

B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

You & AI: Creating Personalized Event Experiences

The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

All Marketing Is Performance Marketing: A Full-Funnel Strategy

How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

How Concerned Are Americans About AI?