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  • Marketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations with qualified leads. Learn what contextualized conversations are, why they work so well to convert leads, and how marketing automation can help you help Sales.

  • Providing a great customer experience is essential to reducing churn and driving repeat sales. So, how can you ensure you're delivering an experience that meets—or even exceeds—expectations?

  • Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.

  • Your company may have its messaging content and tone perfected, but that counts for nothing if you're messaging customers at 3 in the morning on weekends. Go through the steps in this article to achieve total personalization of the customer experience.

  • In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization—especially sales teams.

  • Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.

  • What exactly is voice of the customer, and what impact can it have on your potential business growth? Nate Brown drops the mic on hurdles, tips, myths, and so much more.

  • B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius.

  • B2B buyers' behavior has shifted, particularly in e-commerce. Let's explore four fundamental ways to step up your B2B e-commerce game.

  • The metaverse isn't going to remain science fiction for long. How will it change the way B2B marketers operate? This article offers a few ideas.

  • The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale.

  • How important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more.

  • When you're about to spend money on something, chances are you look up reviews of it first. But reviews and ratings aren't useful to buyers alone. Marketers can learn and benefit greatly from taking reviews into account.

  • Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.

  • You care about the people your business serves. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey so that they come back? We've got you covered! Sponsored by ActiveCampaign.

  • Digital transformation doesn't have to turn your sales reps into disembodied Internet heads. B2B buyers have become more self-serve, yes; but it's still advantageous for them to work with seller expertise, even post-pandemic.

  • B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2.

  • Instead of lamenting the impending tightrope walk between personalization and privacy, marketers should take advantage of the cookieless environment and forge better customer relationships.

  • Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success.

  • To create first-class customer experiences that drive revenue, you have to convey to audiences—in their local language—that you can meet their wants and needs. So how do you localize your content so it engages and converts international customers at scale? Sponsored by Unbabel.