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  • A successful demand generation campaign relies on content that's targeted to the personas who influence the ultimate purchasing decision. Learn how to create campaign content that aligns with the buyer journey in this course from MarketingProfs.

  • Communication is the heart of marketing. Make sure your hard work you've done is memorable and useful to your audience. See to it that your demand generation programs and campaigns get out the door, successfully. And what's more, that they rally people around your ideas.

  • Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then we need to talk.

  • If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.

  • How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.

  • You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.

  • Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase win rates and exceed quotas.

  • Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.

  • Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group.

  • Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data is fresh—and useful.

  • How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?

  • Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?

  • ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing.

  • B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.

  • Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.

  • B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.

  • SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.

  • If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you far ahead of the competition.

  • B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well.

  • Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.