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  • How to Maximize Trade Show ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Your organization spends a lot of time and money to prepare for trade shows. Are you confident you're putting your resources to their best use? Discover insights and best-practices for maximizing your trade show ROI in this free webinar. Sponsored by Cvent.

  • The B2B Sales Pipeline: A Simple Guide

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

  • Behind the Scenes: How We Built a Webinar Using ChatGPT

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    If you've hosted lead-generation webinars, you know how challenging it can be to attract the right audience to register—and to show up! But when you partner with new AI tools, you can easily create targeted titles and captivating content that attract qualified leads. Discover how in this free webinar. Sponsored by Cvent.

  • The State of In-Person B2B Events in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.

  • 10 Essential Tips for Successful Event Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.

  • Leveraging Event-Led Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Event Marketing

    Anything—from podcasts to community meetups—can be an event, insists Airmeet CMO Mark Kilens. And such micro-events should take place often, in different formats, he says, because in a vast sea of online content... events can also be a brand differentiator: "You can't stand out with content anymore."

  • Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.

  • Why Event Organizers Are Ditching Vanity Metrics—And Choosing These Metrics Instead

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter.

  • Maximize Your ABM Strategy With Event Data

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Events are a great source of actionable, first-party data. In this free webinar, you'll learn how to align with your sales team to harness that data for your ABM program and create more personalized experiences that drive more business. Sponsored by Cvent.

  • How to Use Contingency Planning to Future-Proof Your Event Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

  • Event Marketing in 2023: Trends and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.

  • 2023 Events-Related Predictions: Clearing the Fog With Cvent's Crystal Ball

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    After two years of uncertainty, events turned a corner in 2022. And while we approach 2023 with optimism, we’re all wondering what curveballs lie ahead. Join Cvent for a lively conversation about what trends industry pros are predicting for 2023 and how they'll affect you this year and beyond. Sponsored by Cvent.

  • The Content Roadblock: How Inefficient Workflows Affect Creative Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2.

  • Virtual Event Trends: Businesses' Future Plans and Top Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester.

  • The State of In-Person Events [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among 234 event organizers.

  • Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events.

  • Webinar Invitations: Examples and Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.

  • Four B2B Event Marketing Takeaways From TikTok

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.

  • Five Ways to Maximize Your Tradeshow ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Discover the five things the event experts at Cvent always do to optimize their time at industry events and ensure a positive ROI from the tradeshows they attend. Join us to learn how you can use those same strategies to get results at your next in-person event or tradeshow. Sponsored by Cvent.

  • Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    There's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth.