Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Event | TOPIC: Events
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CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement
The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Cvent.
CONTENT TYPE: Article | TOPIC: Events
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.
CONTENT TYPE: Guide/Report | TOPIC: Events
The worlds of work and events have changed forever... Learn how to exceed business as usual expectations and become a standout in your industry. Sponsored by Glisser.
Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
Discover the five things the event experts at Cvent always do to optimize their time at industry events and ensure a positive ROI from the tradeshows they attend. Join us to learn how you can use those same strategies to get results at your next in-person event or tradeshow. Sponsored by Cvent.
CONTENT TYPE: Podcast | TOPIC: Events
There's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth.
"Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.
You plan the perfect event for months. And then comes the tricky part... cutting through all the promotional noise out there to reach the people you want to sign up and attend! How do you build the excitement that makes your event "unmissable?" Learn how to create the right promotional mix that gets attendees through the door. Sponsored by Cvent.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in 2022 and how to add moments of delight to every stage of the customer journey.
Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers.
CONTENT TYPE: Article | TOPIC: Content
Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?
CONTENT TYPE: Chart | TOPIC: Events
Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.
Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.
When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
Digital events, webinars, and content experiences have become the primary channels to connect with our prospects and customers. But a successful digital strategy does more than generate leads, it drives pipeline. Join us to learn how every digital experience can connect, engage, and convert. Sponsored by ON24.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.
Approximately 40% of all events in North America and Europe are now a hybrid event of some sort, meaning they include both an in-person and an online component. Join us for a conversation that will provide insights into how to use these hybrid events for lead generation. Sponsored by Glisser.
CONTENT TYPE: Article | TOPIC: Public Relations
Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other attendees. Here are four things to focus on.
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