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  • B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.

  • How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.

  • Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

  • Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

  • Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on interactive webinar and discover how to create a stellar marketing ops function.

  • Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.

  • In this superhero-themed webinar, learn how to do more revenue-generating marketing activities with less—less time, less headcount, and less budget. Kick that marketing kryptonite to the curb and discover how to save the day. Sponsored by Act-On.

  • As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

  • You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

  • Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

  • Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.

  • It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. That's why SMBs need a full-funnel approach to marketing. Here are three steps to get you there.

  • There's an abundance of digital marketing tools on the market. So which ones should you be using? This infographic covers Smart Insight's recommendations for essential tools in 2023.

  • Workers will have spaces that are more flexible and wellness-focused in coming years, and roles that are less hierarchical, according to predictions coved in this infographic.

  • It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.

  • Artificial intelligence has been improving workflows in back-office systems for years. But the advent of generative AI, which interprets human language and mimics human speech, writing, and art, can revolutionize customer service in particular. Here's how.

  • From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.

  • Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.

  • The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.

  • Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.