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  • Effective data collection and analysis are essential for better customer relationships. From achieving true personalization to predicting behavioral patterns and creating ongoing conversations, improving customer engagement all starts with deriving insights from data. Take these three steps to get there.

  • Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can sound like you know even more.

  • Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.

  • Author Dan Schawbel shares research and insight from his latest book, "Back to Human: How Great Leaders Create Connection in the Age of Isolation." He explains how companies can combat employee isolation to improve engagement and retention.

  • Best-selling author Allison Maslan shares tips from her latest book, Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar.

  • Cross-functional teams help a business run more effectively, but it's easy for cross-function to become disfunction. Here are traps to avoid and tips to follow to help your teams work well together.

  • Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business success. Avoid these common cognitive biases.

  • What is the state of work in 2018? Are workers at large companies happy with their colleagues, productive at the office, and fulfilled by their jobs? Check out the findings of this Workfront study.

  • Collaboration—with internal teams, as well as clients and agencies—is not always simple. And it's easy to feel like it's not worth it, but it really is (we promise)! We'll show you how to effectively use collaboration and the power of diverse perspectives to improve business results. Sponsored by OpenText Hightail.

  • Video is useful for more than just your marketing. Imagine using videos to make your hiring and onboarding processes more efficient. Here's how a video content management system can help you do that.