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  • The year will be winding down and many of your "plans" will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you'll thank yourself on the other side. Sponsored by ZoomInfo.

  • From marketing strategy to events to positioning and processes and much more, all of marketing is in flux. We're experiencing fundamental shifts and real disruption that will shape our careers and the future of marketing itself. But by relying on agility and empathy we can learn to not only adapt but also thrive—and help our companies do the same. Sponsored by Adobe - Marketo Engage.

  • Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home.

  • B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and a lack of transparency into inventory, according to recent research from PROS.

  • Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.

  • The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this shift has been hugely disruptive, it may also benefit both businesses and employees in key ways.

  • Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here's practical advice for doing that.

  • Sam Glassenberg, founder and CEO of videogame company Level Ex, explains how his team is revolutionizing education by developing videogames that train medical professionals to diagnose, perform procedures, and more.

  • Is the alignment between your sales and marketing departments less than perfect—especially in this remote-work world? It's not always easy to diagnose what exactly is going wrong, but it starts with knowing the top signs that you're due for a relationship reboot. Sponsored by RollWorks.

  • Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council.

  • As a B2B brand, the last thing you need is to miss the post-pandemic rebound of the economy when it happens. These five marketing strategies can help you come out of the recession as strong as before—or even better positioned.

  • You have work to get done, but you hesitate or delay getting started; or once you do get going, you get interrupted or run into obstacles that slow your progress. How can you instead gain and maintain momentum?

  • Automating marketing reports can save tons of time and reduce errors. These 10 tips will help you think through the process of automating your reports. You'll make the right decisions about whom and what to include and demonstrate the value of your work.

  • With loads of information readily available to buyers about potential vendors, sales reps are now expected to deliver insights and articulate value if they are to generate real opportunities. But that can't happen unless you close the gap between Marketing and Sales.

  • We marketers are trying to find our bearings in an environment unlike any we have known. Some changes we are experiencing will persist, forming a new foundation for how businesses function post-pandemic. What will that look like? How can you prepare your team for what lies ahead?

  • Why outsource digital marketing? And outsource what, exactly? Also: Why or why not in-house? And how to select an agency—what red flags to look for. Insider tips. And more...

  • It didn't take more than a few months in COVID-19 lockdown for a good number of workers to realize they could adequately perform their jobs without having to set foot in their office ever again. Do you have a strategy for workspace options once it's time to reopen?

  • Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView.

  • Are you overcomplicating the B2B buying process for your customers? We'll show you how to leverage sales and marketing alignment to better unite your brand with its buyers. Sponsored by Seismic.

  • The pandemic has forced sales professionals to adopt digital approaches in lieu of face-to-face meetings. And without in-office support, marketing and sales leaders are struggling to support their sales teams. Here's how to set up your salespeople for success.