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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Demand Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026. Sponsored by Convertr.

  • The Keywords in LinkedIn Posts That Drive Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.

  • The Burden of Keeping Up With Content Production [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic explores the demands of content production on business owners and marketers, what people say they've given up to achieve their content goals, and the most stressful content channels to maintain.

  • How to Adapt Your B2B Strategy for a B2P World

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    As B2B buying grows more complex, business-to-person marketing helps teams reach real individuals with identity resolution, personalization, and interoperable systems that drive stronger relationships, performance, and predictable growth. Read more.

  • How B2B SMBs Can Build Credibility on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences.

  • People, Process, Platform: The Three Ps of Marketing Transformation

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Marketing change is accelerating fast. Learn how aligning people, process, and platform helps content teams stay agile, scalable, and ready for constant evolution. Read more.

  • From Noise to Revenue: The Modern B2B Cold Email Playbook

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how top B2B teams use AI, personalization, and deliverability best practices to turn cold email into a predictable growth channel that drives meetings and revenue. Read more.

  • Marketing to Machines: The New Funnel for an AI-Driven Buyer

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.

  • The New Era of Retargeting Will Help B2B Brands Thrive

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more.

  • Social Media Platform Trends in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is the most widely used social platform by adults in the United States, according to recent research.

  • SaaS Is Evolving and AI Is Driving It

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more.

  • Social Media Marketing Trends to Watch in 2026 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.

  • The Marketing God Complex: How to Use Narrative Responsibly in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more.

  • Decoded: How to Win B2B Buyers in the AI Search Era

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.

  • B2B Thought Leadership Content Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.

  • How to Build Sales Kickoffs That Impact Behavior [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, and reinforcement.

  • Must-Know Email Marketing Stats for 2026 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those are some of the stats uncovered by researchers when they reviewed third-party data sources.

  • Talent Acquisition Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, according to recent research.

  • The New Marketing Playbook: Why Connection Beats Conversion Every Time

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more.