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  • Seven Steps for Rolling Out AI Across Your Demand Gen Programs

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.

  • Building Out Your Demand Gen Strategy With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    All businesses can benefit from AI's help with lead targeting and content creation. But there are also unique challenges when using AI, including data protection and customer trust. Discover how savvy marketers are using AI to boost demand and increase sales. Sponsored by Salesforce.

  • It's Time to Reimagine How You Run Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Simplify your marketing for increased effectiveness! Facing stressful content challenges, Optimizely combined people, processes, and technology to overcome their struggles. The result? Happier marketers and delighted customers. Hear how they did it in this free webinar. Sponsored by Optimizely.

  • 20 Great Content Marketing Tools for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants.

  • The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

  • Customer Data Platforms for the Modern Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

  • CMOs: The Top Martech Challenges for B2B Enterprises

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

  • Can AI Save You From Marketing Inferno?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.

  • How to Maximize Trade Show ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Your organization spends a lot of time and money to prepare for trade shows. Are you confident you're putting your resources to their best use? Discover insights and best-practices for maximizing your trade show ROI in this free webinar. Sponsored by Cvent.

  • Essential Digital Marketing Tools for 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    To help make sense of smorgasbord of digital marketing solutions available today, Smart Insights created an infographic covering top tool recommendations for 2024.

  • Personalization: The Secret Weapon B2B Companies Are Not Using

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

  • Grow Your Small Business Marketing Footprint With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Small business marketing has a new ally in artificial intelligence. In this webinar, discover how AI can eliminate work, save you time, and make it easier to personalize the customer journey. With AI as your assistant, your small business will achieve huge results. Sponsored by Salesforce.

  • Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

  • The Most Important Content Management System Features

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

  • How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know.

  • How Salestech Can Embrace Customization at Scale

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

  • Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?

  • Five Powerful Benefits of Chatbots in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

  • Customer Data Platform vs. Customer Engagement Platform: Differences and Use-Cases

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.

  • The Saturated Marketing Tech Landscape: The Case for Consolidation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack?