Welcome to our resources page dedicated to marketing technology. Here you can find the latest news, trends, and best practices for marketing technology. We provide comprehensive guides, reviews, and tutorials to help you understand the latest marketing technology and how to use it to your advantage. Our resources page is the perfect place to start your journey to becoming a marketing technology expert.
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CONTENT TYPE: Chart | TOPIC: Websites
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.
CONTENT TYPE: Infographic | TOPIC: Martech
There's an abundance of digital marketing tools on the market. So which ones should you be using? This infographic covers Smart Insight's recommendations for essential tools in 2023.
CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing
After two years of uncertainty, events turned a corner in 2022. And while we approach 2023 with optimism, we’re all wondering what curveballs lie ahead. Join Cvent for a lively conversation about what trends industry pros are predicting for 2023 and how they'll affect you this year and beyond. Sponsored by Cvent.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist.
CONTENT TYPE: Article | TOPIC: Demand Generation
By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Prospects' personalized experiences on your website shouldn't stop when they become customers. In this free webinar, learn how an ABM program for customers can help keep you on track at a time when customer lifetime value (CLV) matters most. Sponsored by Drift.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends.
CONTENT TYPE: Chart | TOPIC: Martech
Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research from AARP.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.
CONTENT TYPE: Article | TOPIC: Martech
In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.
Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.
Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.
CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation
Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.
Social media management tool Sprout Social is the least stressful business software solution to use, according to recent research.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Artificial intelligence in marketing is here to stay, and Marketing and Sales leaders can no longer afford to ignore it. Register today to catch up on AI trends and best-practices for your marketing strategy and for aligning your revenue teams. Sponsored by Drift.
The accelerated pace of the digital business world will require B2B tech marketers to drop their manual ABM processes and get to a deeper level of customer understanding. But how? Check out these ideas.
CONTENT TYPE: Webinar | TOPIC: Demand Generation
Learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. Sponsored by ActiveCampaign.
CONTENT TYPE: Chart | TOPIC: Email Marketing
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research from OMI and Ascend2.
We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.
CONTENT TYPE: Article | TOPIC: Marketing Content
As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.
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