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  • As more and more consumers use voice search, they are often following up on those search results via voice as well—by calling the businesses they want to reach. Here's how you can make sure your business is set up for customers to find and connect with you via voice.

  • Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.

  • Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations.

  • Why is online marketing poised to be heavily influenced by AI? Because many marketing processes are already automated—and so can be managed by AI technologies relatively easily. And because AI can improve the performance of marketing campaigns and drive revenue. These three areas of marketing will likely be affected first.

  • Small businesses have a reputation for being more personal than big corporations, but that doesn't mean that technology can't help. In fact, chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how.

  • Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.

  • From reducing your costs to improving your customers' privacy, blockchain technology can seem like the perfect solution for e-commerce businesses. If you're not sure how it works exactly, read on to learn what blockchain is and how it can help your brand.

  • Artificial intelligence can seem like a magical marketing solution. But beware: Investing in AI too quickly can backfire. Here's how to know if your brand is ready for AI.

  • Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on.

  • So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for you—to make better decisions and achieve better campaign results.