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Analytics help you gain insight into your marketing, highlighting key performance indicators along with areas that need improvement. From bounce rates to web analytics, lead scoring to click-through rates, measurements and metrics inform your decisions, enabling you to create more effective, targeted marketing campaigns.
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CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on your marketing success.
CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics
How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.
CONTENT TYPE: Chart | TOPIC: Measurement & Analytics
B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
These four steps will help you make sure your goals are measurable and, most important, revenue-driving.
Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.
The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.
ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing.
Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience.
Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research.
Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page.
Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective.
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Chris Penn, co-founder of Brain+Trust Insights and author of Leading Innovation: Build a Scalable, Innovative Organization, discusses predictive analytics and how your company can use data to plan more effective marketing campaigns.
Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales so they can focus their resources accordingly.
CONTENT TYPE: Infographic | TOPIC: Websites
Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of the most helpful features of the tool.
CONTENT TYPE: Infographic | TOPIC: Event Marketing
Do you know how well your experiential marketing campaigns are performing? Many marketers don't, but these tips can help you set key metrics and see ROI.
CONTENT TYPE: Article | TOPIC: Marketing Management
With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.
CONTENT TYPE: Podcast | TOPIC: Public Relations
Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.
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