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  • Your Guide to Email-Open Statistics on Mobiles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Plan

    Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your brand stacks up when it comes to mobile email metrics.

  • How Email Marketers Can Profit From Users' Mobile Obsession

    Article

    CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate

    People check their smartphones obsessively—dozens, even hundreds, of times per day—and they open most of their emails on mobile devices. Here are five ways we email marketers can use those mobile habits to better reach our customers.

  • A Day With Your Smartphone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile | ELEMENT: Plan

    Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance.

  • Which Mobile Messaging Channels to Use in Which Real-World Situations

    Article

    CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Communicate

    There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations.

  • Seven Marketing Automation Predictions and Best-Practices for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

    If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind.

  • Three Game-Changing Trends for Mobile Marketing in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Plan

    2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on every mobile marketer’s work—whether they know it or not.

  • 2017's Top 10 Digital Branding and Marketing Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.

  • Mobile App Usage and Download Trends for 2016 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Mobile | ELEMENT: Plan

    Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from comScore.

  • Make Your Copy Mobile-Friendly

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Create

    In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.

  • Make Your Copy Mobile-Friendly

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Mobile | ELEMENT: Create

    In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.

  • Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success

    Article

    CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Plan

    Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with consumers?

  • Four Things to Look for in a Call-Tracking Provider

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Management

    Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria when shopping for call-analytics software.

  • Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Analyze

    Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.

  • The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO.

  • Mobile Messaging: How to Message Your Way to a More Meaningful Connection

    Article

    CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Plan

    We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're in the palm of someone's hand.

  • Five Ways CPG Marketing Can Keep Pace With Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

    Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade.

  • Prompting Users to Review an App: Four Do's and Three Dont's

    Article

    CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Communicate

    For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future.

  • Take 10: Get the Most Out of Your Mobile SEO Strategy

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Search | ELEMENT: Strategy

    In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets.

  • How Real-Time Marketing Changes the Game

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers.

  • 10 Questions to Ask Before Launching Mobile App Surveys

    Article

    CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Communicate

    Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general feedback quickly.