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Four Crisis Communications Lessons We Learned From 2022

Article

CONTENT TYPE: Article | TOPIC: Public Relations

Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis.
How to Create a Socially Responsible B2B Marketing Campaign

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.
Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers, mean by community.
The Art of Crafting Prompts

Webinar

CONTENT TYPE: Webinar | TOPIC: Communications

Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew how to use them? Join this free session from the AI for Content Creators series to discover the power of effective prompts for AI writing platforms like ChatGPT.
A Marketer's Guide to YouTube for Business | Marketing Smarts Live Show

Video

CONTENT TYPE: Video | TOPIC: Marketing Content

YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode.
What Makes Customer Service Experiences Great or Terrible?

Chart

CONTENT TYPE: Chart | TOPIC: Customer Experience

Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed 5,053 people around the world.
Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

Article

CONTENT TYPE: Article | TOPIC: Communications

Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.
The Three Pillars of Winning Communication—Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Communications

Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.
Five Tips for Effective Communication With Distributed Teams

Article

CONTENT TYPE: Article | TOPIC: Communications

Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.
What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.
What Annoys People Most About SMS Marketing

Chart

CONTENT TYPE: Chart | TOPIC: Communications

People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
What Leaders Would Change About Their Crisis Communications Plans

Chart

CONTENT TYPE: Chart | TOPIC: Public Relations

Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.
Why Tone Matters More Than Ever in Business Communication

Chart

CONTENT TYPE: Chart | TOPIC: Communications

As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
How to Overcome Poor Communication to Drive Marketing Performance in 2023

Article

CONTENT TYPE: Article | TOPIC: Communications

It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.
B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes.
Four Rules for Riding the Texting Wave Before It's Gone

Article

CONTENT TYPE: Article | TOPIC: Communications

Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.
Workplace Communication Trends for 2022 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Communications

How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now prefer? This infographic from Expert Marketing delves into those questions.
How to Perform a Competitive Analysis of the Mobile App Market

Article

CONTENT TYPE: Article | TOPIC: Communications

The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis.
The State of SMS Marketing in 2022

Chart

CONTENT TYPE: Chart | TOPIC: Communications

Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.
It's Time the Communications Department Is Seen as a Revenue Generator

Article

CONTENT TYPE: Article | TOPIC: Communications

PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.

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Four Crisis Communications Lessons We Learned From 2022

How to Create a Socially Responsible B2B Marketing Campaign

Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]

The Art of Crafting Prompts

A Marketer's Guide to YouTube for Business | Marketing Smarts Live Show

What Makes Customer Service Experiences Great or Terrible?

Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

The Three Pillars of Winning Communication—Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]

Five Tips for Effective Communication With Distributed Teams

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

What Annoys People Most About SMS Marketing

What Leaders Would Change About Their Crisis Communications Plans

Why Tone Matters More Than Ever in Business Communication

How to Overcome Poor Communication to Drive Marketing Performance in 2023

B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]

Four Rules for Riding the Texting Wave Before It's Gone

Workplace Communication Trends for 2022 [Infographic]

How to Perform a Competitive Analysis of the Mobile App Market

The State of SMS Marketing in 2022

It's Time the Communications Department Is Seen as a Revenue Generator