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  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy | ELEMENT: Create

    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.

  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy | ELEMENT: Communicate

    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.

  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy | ELEMENT: Analyze

    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.

  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy | ELEMENT: Strategy

    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.

  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Plan

    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.

  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Create

    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.

  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Communicate

    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.

  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Analyze

    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.

  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Strategy

    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.

  • How to Make a Negative Review a Positive Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: None

    Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor.

  • Six Steps for Rebuilding Your Brand After a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Plan

    It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence.