Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Video Tutorial | TOPIC: Public Relations
In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, along with how to introduce and position your company or spokesperson as the go-to source for reporters. You leave with tools and resources to secure media coverage—without relying on outside help.
CONTENT TYPE: Article | TOPIC: Public Relations
PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
CONTENT TYPE: Webinar | TOPIC: Search
In this PRO seminar, you'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We'll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas.
CONTENT TYPE: Article | TOPIC: Content
Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.
Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
CONTENT TYPE: Podcast | TOPIC: Public Relations
Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top.
You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.
CONTENT TYPE: Article | TOPIC: Social Media
Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.
CONTENT TYPE: Webinar | TOPIC: Public Relations
CONTENT TYPE: Article | TOPIC: Customer Loyalty
Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor.
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