Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Management
An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen.
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Communicate
In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions.
CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Communicate
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Plan
Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
CONTENT TYPE: Video Tutorial | TOPIC: Public Relations | ELEMENT: Communicate
In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, along with how to introduce and position your company or spokesperson as the go-to source for reporters. You leave with tools and resources to secure media coverage—without relying on outside help.
PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
CONTENT TYPE: Webinar | TOPIC: Search | ELEMENT: Communicate
In this PRO seminar, you'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We'll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy
Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Strategy
Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
CONTENT TYPE: Podcast | TOPIC: Public Relations | ELEMENT: Communicate
Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top.
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