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  • Links, the Ranking Factor That Real Estate (and Other) Websites Ignore

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with the biggest impact: links.

  • Four SEO Tips to Apply to Your E-Commerce Website Today

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, however, presents unique challenges.

  • Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.

  • Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday Season

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead.

  • Google Just Got Rid of AdWords Converted Clicks. Now What?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.

  • Four Steps to Lowering Your PPC Costs

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids?

  • Does Your Page Load Time Affect Search Results? What You Need to Know—and Do!

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed up your site.

  • MarketingProfs University: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork.

  • MarketingProfs University: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork.

  • MarketingProfs University: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork.

  • MarketingProfs University: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll show you how to target the human algorithm in online marketing—otherwise known as our "distance from perfect." You'll learn how to stop chasing elusive goals, and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes that don't rely on guesswork.

  • The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO.

  • How to Expand Your Core Keyword List: Four Tools You've Never Used but Should

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt to the ongoing evolution of search engine optimization.

  • How to Get Past the Dreaded SEO Plateau

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible.

  • Five Local SEO Tips for Small Business Owners

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement.

  • Marketing to Today's Bionic Buyer

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs.

  • Marketing to Today's Bionic Buyer

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs.

  • Marketing to Today's Bionic Buyer

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs.

  • How to Win a Spot on the PPC Podium in the Olympics of Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots.

  • Take 10: Get the Most Out of Your Mobile SEO Strategy

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: SEO

    In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets.