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  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • The Global Web Traffic of Search Engines vs. AI Chatbots [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits.

  • AEO vs. SEO: How B2B Marketers Can Stay On Top of Search in the Zero-Click Era

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results. Read more.

  • The State of SEO Jobs: Hiring, Salary, and Skill Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required?

  • What's the Difference Between SEO, AEO, and GEO? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.

  • Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more.

  • Four UX Fixes to Help You Boost Your SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.

  • Eight Key SEO Tips for Blog Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts.

  • How ChatGPT Is Evolving as a Search Platform

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?

  • Three Priorities and Best-Practices for B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

  • Ask an Expert: Group Edition With Janet Driscoll Miller

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    You've got GA4 and SEO questions... and you're not the only one asking the same thing. Catch the recording for this super-sized Ask an Expert session featuring digital marketing expert Janet Driscoll Miller for answers.

  • Are Marketers Ready to Adapt Their Search Strategies for Generative AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders.

  • Embracing Mobile SEO: How to Optimize Your Site for Mobile-First Indexing

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.

  • 3 SEO Insights and Tips for 2025

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

  • Can AI-Written Blog Posts Rank Well on Google Search?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

  • Are Google's AI Overviews Good or Bad for Brands? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according to a recent deep dive into the feature conducted by Semrush.

  • Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.

  • Generative AI: SEO Game-Changer or Just Another Fad?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed. Read more.

  • The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

  • The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!