Discover the best email marketing resources to help you create, optimize, and measure the success of your email campaigns. From email marketing best practices to email marketing tools, our resources will help you get the most out of your email marketing efforts. Learn how to create effective email campaigns, measure the success of your campaigns, and more. Start optimizing your email marketing today!
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CONTENT TYPE: Article | TOPIC: Email Marketing
Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked.
Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content
Join Kenda Macdonald to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.
When Apple rolls out its improved Hide My Email feature this fall, marketers will have to decide whether it's still worth accepting the "fake" relay addresses it generates. How big a problem will this be for your lead-gen forms and email list? Here's what you need to know.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your campaigns.
Join behavioral psychology and marketing automation expert Kenda Macdonald to learn how to build Sales Campaigns and Sales Pipelines that get your prospects to open and convert. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.
CONTENT TYPE: Infographic | TOPIC: Email Marketing
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester.
Join Kenda Macdonald for Welcome Campaigns, part of our Working Webinar Summer series. One part workbook. One part webinar. 100% hands-on learning. In this webinar, you'll discover how to create a welcome campaign strategy, and how to implement the campaign in your marketing automation.
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips.
Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?
The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing
As global email volumes continue to rise, how can you make sure your email program drives the ongoing engagement and revenue that you seek? It's all about attracting attention, and driving engagement, in the inbox. Sponsored by Validity.
In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.
More isn't always better with your email marketing strategy. The pandemic caused many marketers to follow a mass messaging approach in 2020, but prospects aren't likely to respond to that tactic in 2021. Here are four tactics to use now.
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.
For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn't have to be. By learning to leverage micro-efficiencies (and getting some inspiration from board game strategies!), you'll be on the path to an email winning streak. Sponsored by Litmus.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article.
CONTENT TYPE: Chart | TOPIC: Email Marketing
Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.
Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing.
Do you have a solid grasp of your users' preferences, including how, and how often, they want to be contacted by you? Most marketers have room for improvement in this area—and the opportunity to boost loyalty and revenue. It's time to up your preference-management game. Sponsored by OneTrust.
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