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  • How Marketing Teams Are Scaling Using AI + Video

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI is showing up in every aspect of marketing, from content creation and design to distribution and measurement. But most teams are still figuring out how to make it useful day-to-day. Join us for an open conversation about how leading brands are rethinking their go-to-market motions using AI, video, and intelligent content workflows. Sponsored by Goldcast.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for next year. Join us at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

  • AI Prompting and Automation | How-To Series

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Improve your AI prompting and automation building, today's most in-demand B2B marketing skills, with this all-new, 4-part how-to series. Hosted by PRO-favorite marketing experts Andy Crestodina and Christopher S. Penn.

  • Dear Clients, AI Is Smart, But It's Not an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.

  • AEO for the CMO: An Actionable Maturity Model

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

  • How ChatGPT and Google AI Mode Responses Differ

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.

  • The New Creative Talent Blueprint: Lead, Think, Inspire

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.

  • B2B Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Four industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

  • From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more.

  • AI and the Future of B2B Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research.

  • How Generative AI Is Impacting Search Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.

  • How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.

  • How Tech, Especially AI, Is Transforming Enterprise IT Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

  • The Key to Scaling B2B Personalization With GenAI: Data Standards

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

  • How Much Can AI Tools Accelerate Marketing Growth?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

  • How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

  • AI-Driven ABM: Scaling Precision and Impact for B2B Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.

  • What's Ahead for AI and ABM: Evolving From Tools to Orchestration

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.

  • How CMOs Are Approaching Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.