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  • Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.

  • Author Jeff Goins talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work.

  • A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.

  • You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.

  • Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most go wrong.

  • Need some marketing inspiration? The following infographic is packed with tips to boost your creativity.

  • The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.

  • Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.

  • Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?

  • As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs are simply too long, too specific, and too tactical.

  • Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS.

  • In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial.

  • Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.

  • When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?

  • Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?

  • Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.

  • Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.

  • When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise.

  • In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.

  • In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.