Search Our Marketing Resources

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic explores the demands of content production on business owners and marketers, what people say they've given up to achieve their content goals, and the most stressful content channels to maintain.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

YouTube is the most widely used social platform by adults in the United States, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more productive and efficient with AI tools at their disposal, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, and reinforcement.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those are some of the stats uncovered by researchers when they reviewed third-party data sources.

CONTENT TYPE: Chart | TOPIC: Marketing Management

More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, according to recent research.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers.

CONTENT TYPE: Infographic | TOPIC: Career Development

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say it's an important skill to have long-term, according to a recent survey.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey.

CONTENT TYPE: Chart | TOPIC: Communications

What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent survey of 1,000 full-time professionals

CONTENT TYPE: Infographic | TOPIC: Marketing Management

"Reaching out" and "follow up" are the top corporate cliché phrases that people can't stop using in their emails, according to recent research.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.