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![Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age](https://i.marketingprofs.com/assets/images/authors/james-mullany.jpg)
Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age
May 2, 2024The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.
![Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important](https://i.marketingprofs.com/assets/images/authors/simon-wiggins.jpg)
Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important
May 1, 2024As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.
![How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation](https://i.marketingprofs.com/assets/images/authors/greg-walthour.jpg)
How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation
April 30, 2024Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.
![The Benefits of Using AI in the Sales Process](https://i.marketingprofs.com/assets/images/authors/Andy-Springer.jpg)
The Benefits of Using AI in the Sales Process
April 26, 2024Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.
![Tech Marketers Need to Rethink Automation](https://i.marketingprofs.com/assets/images/authors/mike-maynard.jpg)
Tech Marketers Need to Rethink Automation
April 25, 2024Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.
![How Design Practices Enhance Your Marketing Strategy](https://i.marketingprofs.com/assets/images/authors/caroline-petersen.jpg)
How Design Practices Enhance Your Marketing Strategy
April 24, 2024Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.
![Personalization: The Secret Weapon B2B Companies Are Not Using](https://i.marketingprofs.com/assets/images/authors/someshwar-bindu.jpg)
Personalization: The Secret Weapon B2B Companies Are Not Using
April 23, 2024Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.
![The New 'Content Continuum': A Six-Stage Marketing 'Funnel'](https://i.marketingprofs.com/assets/images/authors/michael-becker.jpeg)
The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
April 19, 2024Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
![Four Questions to Help You Balance Content Volume and Relevance](https://i.marketingprofs.com/assets/images/authors/jason-dea.jpg)
Four Questions to Help You Balance Content Volume and Relevance
April 18, 2024Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
![How AI Search Will Change Your Content Strategy](https://i.marketingprofs.com/assets/images/authors/ryan-johnson-2.jpg)
How AI Search Will Change Your Content Strategy
April 17, 2024Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.