Editor's note:This video is the fifth in a series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising generally.
You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color.
Then it appears—a majestic live oak. Towering over all the corn, it commands your attention. Not because it's an oak (they're everywhere): It grabs your attention because it's different. A standout. An outlier. The elusive purple cow.
That, actually, is like a drive through radio advertising. Sameness everywhere. Spots with the same structure, the same voices, seemingly the same music. Being the standout among all this sameness is a key to success.
But you're writing a radio spot. How do you sound different?
Easy. Don't write a radio spot.
Rule 4 (a): Sound different. (For more, watch the brief video and listen to the sample radio spot, both below.)
Radio Rule 4 (a), Exemplified (click on the arrow, below, to hear the radio spot):
Videos in this series:
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Advertising:
- Ad Tech Report: Is the Medium Rectangle's Era Over?
- LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]
- The PPC Power Players: Ad Platforms Making a Big Impact in 2023
- The Top 50 Podcasts in the United States [Infographic]
- Out-of-Home Advertising for B2B Marketing Success | Marketing Smarts Live Show
- Identifying the Best Advertising Strategy for Your Business | Marketing Smarts Live Show