Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

10 Steps Marketers Can Take to Prepare for 'California's GDPR'

by Abdul Rastagar  |  
July 26, 2018

If you're tired of hearing about GDPR, just wait until you start dealing with CCPA.

The California Consumer Privacy Act is coming... and, marketers beware, it will change everything. If you collect consumer data in California, you need to prepare for a slew of new data management obligations. And, considering that one in eight Americans resides in the Golden State, it's highly likely the CCPA applies directly to your organization.

Think of it as GDPR for Americans (albeit with some important differences).

Effective January 2020, consumers in California will, for the first time, own the personal data that you collect about them. Although it is theoretically possible to apply CCPA only to California—one data standard for Californians, and one for everyone else—it would be extremely cumbersome and inefficient in practice. More realistically, many companies will find it easier and cheaper to simply apply their California data management policies across the board—for all US customers.

The new law also comes with teeth. To ensure compliance, companies face the prospect of both civil litigation and fines issued by the state attorney general that can potentially add up to millions of dollars in penalties.

All of that has serious implications for a wide range of companies—including technology, services, online media, and many others.

How to Know Whether the Law Applies to You

Although the law applies specifically to residents of California, and only when they happen to be within the boundaries of the state, an estimated half a million companies in the US will be affected, according to the International Association of Privacy Professionals.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Abdul Rastagar is a B2B marketing professional, customer advocate, and digital and future enthusiast.

LinkedIn: Abdul Rastagar

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Alison Thu Jul 26, 2018 via web

    Thanks for the great info. I was surprised when the GDPR came out that I had some subscribers in Europe, so this new CCPR will definitely impact almost everyone.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!