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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • How to Win Mindshare With Influencer Campaigns

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Here's what the best B2B brands know: video wins mindshare. Mindshare wins revenue. And influencer campaigns? They're your fastest path to both. But most B2B marketers struggle with where to start. Join us to see the exact playbook, from creative gifting activations to video amplification to measuring real business impact. Sponsored by Goldcast.

  • Demand Generation Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

    There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026. Sponsored by Convertr.

  • AI-Ready or Not: Why Readiness Is the New Marketing Superpower

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    AI readiness—not simply AI adoption—is the key to unlocking great marketing results with AI tools. Is your team using these tools to their potential, or are you stuck with outdated tech and processes? Discover the secrets to being AI-ready in this free webinar. Sponsored by Storyblok.

  • 6 Steps to Kill 80% of Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more.

  • Programmatic Ad Budget Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.

  • The 50 Strongest Global Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings.

  • AI Update, February 6, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments since the workweek ended January 30. Stay in the know.

  • 3 Ways Brand Control Breaks in the Zero-Click Era

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    Do you know what your brand perception is—or what it may be costing you? Discover three ways traditional brand management is failing to keep up with AI and how global brands are building and maintaining trust and credibility in this fireside chat with Q&A. Sponsored by Papirfly.

  • How AI Adoption Varies by Country [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft.

  • How AI Will Shape Trust and Personalization in B2B Events in 2026

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more.

  • The Role of Websites in the Age of AI

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt. Read more.

  • How B2B Prospecting Has Changed

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

  • From Cost Center to Growth Engine: A Modern Blueprint for Annual Marketing Planning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more.

  • Will Gen AI Replace Some Marketing Agency Work?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research.

  • LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.

  • AI Update, January 30, 2026: AI News and Views From the Past Week

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Catch up on select AI news and developments from the past week or so. Stay in the know.

  • AI in Marketing and Sales: 10 Key Stats to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools?

  • How AI-Driven Creative Is Redefining B2B Advertising Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    AI-driven creative helps B2B advertisers move beyond vanity metrics to measurable business impact, using generative insights, predictive modeling, and dynamic optimization to drive pipeline and revenue. Read more.

  • Why Marketing Ops Is Becoming the Most Strategic AI Role in the Organization

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    AI-powered workflows are transforming marketing operations into strategic leaders who architect systems, govern data, and turn strategy into execution at scale. Read more.