About the Contributor

Contributed by Christopher S. Penn

• Three Ways Generative AI Will Change B2B Marketing

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Artificial Intelligence

  Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will ...

• Know Your Customer (and Reap the Rewards)

  CONTENT TYPE: Course | ELEMENT: Management | TOPIC: Measurement & Analytics

  The modern buyer's journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, ...

• A Scientific Approach to Metrics, Measurement, and Marketing ROI

  CONTENT TYPE: Course | ELEMENT: Management | TOPIC: Measurement & Analytics

  It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By ...

• Measurement

  CONTENT TYPE: Learning Path | ELEMENT: Management | TOPIC: Measurement & Analytics

  It's easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this ...

• Content Marketing Campaign Management

  CONTENT TYPE: Learning Path | ELEMENT: Multiple | TOPIC: Marketing Content

  More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right ...

• MarketingProfs Podcast: Arguing SEO Tactics and Keeping Your Living Room Clean

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope ...

• MarketingProfs Podcast: Twitter, Google Docs and The Connectors

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketing with Twitter, Google Docs for SEO, who the Connectors are and why you need them... all that and more ...

• MarketingProfs Podcast: Blogging for SEO Juice and WordPress Plugins

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  How to blog for SEO juice, some killer WordPress plugins, and a Super Bowl Ad wrap-up... all that and more ...

• MarketingProfs Podcast: Some Things You Need to Know About SEO

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  What is viral marketing? Is keyword density still a factor in SEO?—that and some other stuff that we've been testing... ...

• MarketingProfs Podcast: Networks, PURLs and a Meatball

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January ...

• MarketingProfs Podcast: Copywriting, Online Calendar Services, and New Year Resolutions

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  Learn some tips for writing provocative and compelling copy, get some insight into how to best use online calendaring services ...

• MarketingProfs Podcast: All About Marketing Automation and Web Analytics

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  What is marketing automation? What are the four methods of measuring Web site traffic? Find out in the latest episode of ...