Contributed by Christopher S. Penn
- Know Your Customer (and Reap the Rewards)
The modern buyer's journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, ...
- A Scientific Approach to Metrics, Measurement, and Marketing ROI
It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By ...
- Measurement
It's easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this ...
- Content Marketing Campaign Management
More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right ...
- MarketingProfs Podcast: Arguing SEO Tactics and Keeping Your Living Room Clean
Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope ...
- MarketingProfs Podcast: Twitter, Google Docs and The Connectors
Marketing with Twitter, Google Docs for SEO, who the Connectors are and why you need them... all that and more ...
- MarketingProfs Podcast: Blogging for SEO Juice and WordPress Plugins
How to blog for SEO juice, some killer WordPress plugins, and a Super Bowl Ad wrap-up... all that and more ...
- MarketingProfs Podcast: Some Things You Need to Know About SEO
What is viral marketing? Is keyword density still a factor in SEO?—that and some other stuff that we've been testing... ...
- MarketingProfs Podcast: Networks, PURLs and a Meatball
Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January ...
- MarketingProfs Podcast: Copywriting, Online Calendar Services, and New Year Resolutions
Learn some tips for writing provocative and compelling copy, get some insight into how to best use online calendaring services ...
- MarketingProfs Podcast: All About Marketing Automation and Web Analytics
What is marketing automation? What are the four methods of measuring Web site traffic? Find out in the latest episode of ...
