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Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report from Constant Contact.

Of those small-business owners using mobile devices, 73% said they use their phones or tablets to conduct social media marketing, and 71% said they use their devices to conduct email marketing.

When asked what types of mobile/social advertising they currently employ, 97% said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram. Location-based promotions, such as Foursquare check-ins, came in second at 17%, and text messaging was third at 15%.

Below, additional findings from the Constant Contact Mobile Technology Survey:

Mobile Optimized Websites

  • 34% of the small business owners surveyed have a mobile-optimized website.
  • 70% of these websites are connected to social media platforms.

The Holdouts

Of the 34% of owners not using any mobile device or solution for their business, 65% have no plans to do so in the future, mainly citing a lack of customer demand.

Mobile Apps for Managing Operations

Small businesses owners reported using a variety of applications to manage operations:

  • 82 % use a calendar/time management app.
  • 74 % use a customer communications app.
  • 52 % use a GPS/mapping app.
  • 44 % use an accounting/invoicing app.
  • 44 % use an app for industry news/information consumption.
  • 29 % use a travel planning app.

About the research: The report was based on a survey administered in March, 2013 to 1,305 participants in the Constant Contact Small Biz Council – a research panel of US small businesses and nonprofits recruited from the Constant Contact customer base.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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