When US moms were polled on what they'd like for the holiday, 44% said they want to spend extra time with their loved ones—the most popular gift option by a significant margin.
Gift cards were second, selected by 29% of moms (respondents could select more than one option). Flowers were the third most wanted gift (28%), followed by jewelry and dining out (26% each).
Below, additional key findings from the report, which was based on data from a survey of 3,171 US online shoppers.
What Moms Are Getting
- When consumers were asked what they plan to give their mother this year, flowers ranked as the top gift (37% of respondents).
- Family time and dining out were the second most popular choices (29% each).
- 25% consumers said they plan to spend $50-$99 on Mother’s Day gifts this year.
- 21% plan to spend around $100-$249, and 19% between $25-$49.
- 60% of consumers polled plan to purchase their Mother's Day gifts online.
- 27% of shoppers plan to purchase their gifts two weeks prior to Mother's Day, and 30% one week prior.
- When consumers were asked what type of retailer tactics would entice them to make a purchase this Mother's Day, free shipping topped the list (54% of respondents chose).
- Price cuts where the second most enticing tactic, picked by 45% of respondents (again, consumers could select more than one option).
About the research: The report was on data from a survey conducted in April of 3,171 US online shoppers.
You may like these other MarketingProfs articles related to Customer Behavior:
- The Factors That Most Influence Buyers of B2B Services
- How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
- How to Use the Awareness Stages to Nurture Leads From MQL to SQL
- Do People Trust Brands to Protect Their Personal Data?
- How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]
- Meh on the Metaverse: How Americans Feel About Virtual Worlds